Category Archives: Marketing

What do we really mean by “engage”?

Posted on October 18, 2012 by anni

I recently had brunch with some old friends in Melbourne, both of whom are middle-aged working Mums, are highly educated, work in areas close to government, and are keen observers of society as a whole. As is so often the … Continue reading →

Posted in ANZSOG, Communications, Data, Digital, Government, Information, Marketing, Transparency, Trust | Comments Off

An ANZ update… a white knight to the rescue!

Posted on May 18, 2012 by anni

So, after my venting yesterday I determined that the only way to progress things was to connect with a real human being, and be treated as a valuable customer. So I went in to see my wonderful bank manager Gerard … Continue reading →

Posted in Brand, Communications, General, Marketing | Comments Off

Social Media Monitoring … well, sort of, if we knew what it was

Posted on April 6, 2012 by anni

“There is only one thing in the world worse than being talked about, and that is not being talked about.”  (Oscar Wilde) Last week I chaired the Social Media Monitoring and ROI forum for IBRC Conferences.  The two day event … Continue reading →

Posted in Communications, Digital, Marketing | Comments Off